Matt Heidkamp is a strategist, product and revenue leader at the intersection of content, culture, and creative experiences.
He collaborates with global brands, destinations, media companies, event organizers, and communities on:
strategic planning
product innovation
narrative and experience design
brand and content development
learning and program design
growth and revenue strategy
For over a decade, Matt has set and redefined standards for creativity, engagement, and strategic storytelling, partnering with over 100 global brands, including Airbnb, Marriott, Brand USA, Destination Canada, and Google.
As the founder of SkiftX Creative Studio, he built an award-winning branded content agency, establishing Skift as the leading travel industry intelligence platform. He led the development and launch of the Global Forum conference, IDEA Awards, Design The Future, Megatrends Forecast, data products and publications, growing them into multifaceted platforms for trends, insights, and innovation for the travel industry and high-impact revenue drivers for the company.
Since 2023, Matt has worked in fractional leadership roles, co-developing products and initiatives that have secured millions in partnerships and brought to life signature events, festivals, leagues, conferences, learning and immersive attractions. His expertise lies in building hybrid engagement models, on/offline community connections, and programs that resonate with global audiences, bringing a strategic, systems-based approach to growth in creative and experience-driven industries.
Matt’s work aims to inspire business and creative leaders to envision, build, and scale products and experiences that inspire and drive meaningful impact.
If you're interested in collaborating, drop an email.
Consulting & Strategy
I craft high-impact strategies and solutions that cut through complexity.
With a background in launching creative studios, scaling event businesses, leading global teams, and building products for global organizations, I bring both strategic vision and hands-on execution to every engagement.
If you’re interested in working together, get in touch.
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I help develop, refine, and launch content and experience-driven products.
Concept Validation
Product & Experience Prototyping
Impact Reports & Narratives
Pilot Programs & Live Testing
Investor & Partner Readiness
Production Workflows & Dashboards
Building In-House Studios & Teams
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I work closely with clients to develop creative programs, experiences and strategic partnerships that enhance community engagement and commercial impact. Through strategic planning, workshop facilitation, concept development, product roadmaps, and action plans, I lead and collaborate from vision-to-execution.
Hybrid Digital-Physical Experiences
Omnichannel Campaigns & Engagement
Festival & Event Strategy
Pop Ups & Creative Residencies
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I provide in-depthresearch and strategic storytelling frameworks to help destinations, hospitality brands, tech and creative businesses craft authentic, compelling narratives that resonate with their audiences. By analyzing cultural trends, audience insights, commercial goals and data, we uncover valuable insights that inform branding, marketing, and content strategies.
Cultural & Creative Strategy
Sentiment & Engagement Analysis
Brand Narrative & Storytelling Strategy
Market Research & Competitive Analysis
Positioning & Audience Development
Brand Strategy & Positioning
Category Design
Message Development
Thought Leadership & Editorial Content Strategy
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I provide data-driven insights and creative storytelling strategies to position places, brands, and experiences for success. Through qualitative research, engagement analysis, and creative benchmarking, I help clients refine their messaging, market positioning and experience offerings.
Community Vibe Index (CVI) Assessments
Strategic Action Plans
Benchmarking
Community Engagement & Stakeholder Alignment
Brand & Narrative Development
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I design events, activations, and engagement strategies, content programming, shape experiential products and build partnerships that connect industries, audiences, and culture.
Program Development & Management
Engagement & Experience Design
Editorial Content Direction
Talent & Speaker Coordination
Partnerships & Industry Engagement
Workshops & Training
Audience & Community Development
Experience-led Storytelling
Digital & Hybrid Extensions
Pop-Ups, Installations & Interactive Media
Placemaking, Hospitality & Creative District Development
Gaming, Esports & Emerging Entertainment Tourism
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I help turn content and experiential assets into sustainable revenue models that drive long-term value.
Through business strategy, monetization frameworks, and scalable experience design, I create pathways for economic growth, audience engagement, and brand expansion.
Content & Experience Monetization
Hybrid Business Models
Partnership & Sponsorship Development
Ticketing & Membership Ecosystems
Scalability & Market Expansion
Revenue Planning, Roadmaps & Operational Tools
Sales Enablement
Audience & Community Growth