Support the launch of the Unbound Collection by Hyatt brand, a portfolio of independent, premium hotel properties, ranging from historic urban gems to contemporary trend-setters and boutique properties to resorts.

Whether it is a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience, each of the brand’s 19 hotels has its own distinct narrative and creates novel, story-worthy experiences for guests.

We created a concept of a multi-platform campaign centered on the question: “How does unconventional thinking lead to extraordinary success?”

We identified leading innovators and entrepreneurs and filmed a docu-style video that shared their approach to creativity and embracing the freedom to be extraordinary.

Concept Development
Client Proposal
Content Strategy & Production