I design and build platforms at the intersection of content, partnerships, and experience.

I'm Matt Heidkamp, a strategist, program designer, and media operator based in NYC.

I work with brands, destinations, cultural organizations, and mission-driven platforms to build the programs, content systems, and partnership models that turn ideas into sustainable operations.

Previously, I spent a decade at Skift, where I founded and scaled the company's content studio into its top revenue stream, led brand and product marketing across five editorial platforms, research products, and global conferences, and directed content and creative strategy for clients including Mastercard, Accor, Hyatt, Destination Canada, Brand USA, Visa, and Amazon Web Services.

I’m available for projects and roles shaping ideas into platforms, communities, and growth.

CONTACT

Highlights

SkiftX Creative Studio

Building a media company’s in-house content agency from concept to top revenue stream.
Meta Foundation

Designing the organizational architecture for a hybrid media nonprofit.
GuideGeek / Matador Network

Positioning an AI travel product for enterprise growth across 45+ destinations.
Global Esports Federation

Connecting competitive gaming to destination strategy and economic development.
Skift IDEA Awards

Designing travel’s most prestigious awards program from concept to industry standard.
Destination Canada

Building a multi-year content partnership to reposition Canada for international business events.
Events & Experiential

Programming and building conferences, workshops, activations, product launches, award shows, pop ups, masterclasses.
Brand Ecosystem Redesign

Unifying five media brands, an editorial toolkit, and a design system into one connected platform, on- and offline.
Event Tech & SaaS

Competitive intelligence, product marketing and go-to-market strategy for enterprise event tech and SaaS platforms.