MasterCard
Exploring the Future of Cities
MasterCard wanted to amplify their vision for smart city development, financial inclusion, and urban design.
Future Cities, an interactive micro-site, captured this message through a series of animated videos and in-depth articles. Using data from MasterCard’s Global Destination Index, Skift profiled five unique destinations — Dubai, Amsterdam, Rio de Janeiro, Taipei, and Singapore — to define how they city of the future looks and operates.
Industry
Financial Services, Travel
Elements
Event, Video, Microsite, Articles, Social
My Role
Concept, Content Strategy, Event Session Programming
Amsterdam — The Future of Smart City Masterplans
Singapore —A Model for Sustainable Urban Growth
Dubai — The Modern-Day Crossroads of the World
Taipei — Designing the Future of Urban Living
Rio de Janeiro — Building a Smarter, More Inclusive City
Custom microsite to house the videos and deep dive article profile of each city
