The Skift Design Manifesto

Elevating the Role of Design in Travel

In today’s consumer-centric world, where experiences, personal fulfillment, and transformative moments are revered as the ultimate currency, the role of design — in every sense of the word — has never been more important.

The Skift Design Manifesto is a brief guide to understanding the elevated role of design in travel, its application to the traveler experience, and its implications on business transformation and customer loyalty. I wrote this deck to provide thought leadership and guidance to the travel industry, overlapping with marketing efforts around the 2019 Skift Design Awards launch.