Skift

So you do “news” or something?

If you work in the global travel and hospitality industry, are an avid business traveler, or need to keep up with evolving travel trends, you know Skift… but you might not know everything Skift does.

As the industry’s go-to source for the news and trends defining the future of travel, Skift’s capabilities and brand portfolio continues to expand rapidly – new media properties, international conferences, sector-specific newsletters, subscription services, marketing services… the list goes on and on.

A constantly growing product suite is exciting, but it presented a challenge for Skift’s sales team to drum up new business at industry conferences, where they may only get a few minutes to pitch to a busy, distracted executive already on jam packed schedule. Ever try to tell your life story in 5 minutes? Yeah, you left out some key details.

So we created the Skift Ecosystem: A Simple Guide to Everything We Do, a print booklet that gives readers the birds-eye view of Skift’s brands and capabilities. A simple, clearly articulated guide that defines the many ways to engage with Skift. It’s pocket-sized and action-oriented, making it the perfect leave-behind after that way-too-fast first meeting with that very important and busy prospect.

Role:
Creative Direction
Copywriting