Creating an Editorial Toolkit

While Head of Creative at Skift, I worked closely with our editorial and product teams. After redesigning the Skift website to create a decluttered, content-focused user experience, I designed a suite of Gutenberg blocks for journalists to visually enhance their stories with custom layouts and modules to highlight data, graphics, quotes, and key points within a story. Designed to be modular and adaptable for the needs of stories – with multiple variations to augment the look of the module without breaking the design system. These blocks were then replicated into the homepage, integrated into sub-brand websites, and replicated in email newsletters for a cohesive, content-rich experience.