I’m currently updating this section with more recent work and projects. Stay tuned! In the meantime, reach out to collaborate.

Hi, I’m Matt Heidkamp.

I’ve spent over a decade guiding teams to success in customer insights, brand and venture building, product strategy, and communications. I’m a strategic thinker, communicator and builder adept to hybrid, multi-hyphenate roles, complex projects and new frontiers.

Global organizations and leadership teams partner with me to define, develop, and articulate transformative ideas, envision bold concepts, and craft actionable strategies, plans and solutions to drive innovation, navigate change, and grow their business.

Strategy & Growth for the Creative & Experience Economy

I build businesses at the intersection of content, culture, and experiences. I specialize in designing and scaling media platforms, experience-driven brands, and creative economy initiatives that drive engagement, impact, and revenue. Whether it’s launching a content studio, developing an place-based experiences, and monetization strategies, I help organizations transform creativity into sustainable business growth.

Developing, Scaling & Monetizing Experience Products

  • Product Strategy & Positioning

    Defining clear visions, differentiated brand narratives, and compelling market fit to create scalable offerings that resonate with target audiences.

  • Experience-Led Innovation

    Designing immersive, interactive, and high-impact experiences that engage niche communities, attract global audiences, and drive commercial outcomes.

  • Revenue & Monetization Models

    Identifying and implementing sustainable revenue strategies through sponsorships, strategic partnerships, licensing, memberships, and hybrid funding models.

  • Go-To-Market & Commercialization

    Crafting strategic launch campaigns, brand storytelling, and growth roadmaps that drive audience acquisition, engagement, and scalable market adoption.

  • Strategic Partnerships & Scaling

    Developing cross-industry collaborations, regional rollouts, and ecosystem integrations to maximize distribution, audience reach, and long-term viability.

Strategy to Action Plan

Unlock Clarity with a Strategic Roadmap

Build an actionable plan for your strategy, content and growth. Whether refining your offering, messaging or optimizing workflows, I’ll help you streamline, scale, and make an impact.

Hybrid Strategies for Growth & Community

  • Entertainment Brand Launch

    A global entertainment brand sought to transform its live events and digital content into high-performing commercial ventures. By creating a global tour, digital storytelling initiatives, and interactive community activations, the brand successfully transitioned into a dynamic ecosystem that drives commercial impact while enhancing cultural influence.

  • Tourism & Creative Economy Integration

    A DMO sought to integrate the creative economy into a destination development strategy, empowering local artists and cultural entrepreneurs. By mapping placemaking initiatives, creative tourism programs, and monetization pathways, I co-developed a framework for a cultural ecosystem that attracts visitors, drives economic impact, and fosters long-term creative industry growth.

  • Data Product

    The Community Vibe Index is a data-driven framework that captures the pulse of a place through the lens of creativity, culture, and connection. Designed around ten core pillars—spanning arts, events, innovation, workforce, and more—the Index combines sentiment analysis surveys with field research to measure how destinations foster meaningful interactions between residents and visitors.

  • Esports

    Scaling Experiential Strategy for an Esports Brand

    Partnered with a top-tier esports organization to design a global experiential strategy, turning tournaments and digital content into a commercialized event series. Built sponsorship and media frameworks, helping the brand transition from one-off events to a scalable, revenue-generating live experience ecosystem, strengthening their relationships with publishers, sponsors, and fans.

Programming & Community Platforms

  • Hospitality 3.0 Symposium

    A multidisciplinary forum and research laboratory with Meta Foundation & NYU, exploring new forms of engagement, travel and community hospitality. Learn More

  • Immortal Moves

    A campaign platform in support of a humanitarian cause, driving creator communities to support through collaborative art, music, and creative activations.

  • Women's Leadership Journey

    A hybrid course and community of practice for women rising to executive roles, featuring coaching, learning, and guest programming, for a women-owned performance coaching company.