About
I build when the opportunity is clear but the path is not.
I’ve spent my career building new businesses, teams, content franchises, partnerships, events, and growth programs.
I’m usually most useful when a company already has something valuable — an audience, a brand, an idea, a product, a point of view — but hasn’t yet figured out what else it can become. I help shape the opportunity, build the case around it, bring the right people together, and turn it into something real.
How I got here
Previously, I spent nearly a decade at Skift, joining as an early employee and helping the company grow from a travel-industry publication into a broader media, events, research, and intelligence business.
I founded SkiftX, the company’s in-house branded content and creative studio, and built the model, team, pricing, pitch approach, and delivery system that grew it from zero to $10M in three years and $15M at maturity, becoming Skift’s largest revenue line.
From there, my role expanded well beyond the studio. I created and grew owned programs including the Skift IDEA Awards, helped develop Skift Global Forum and Megatrends into major industry platforms, and later led creative strategy across Skift’s brands, editorial properties, research products, global events, and major commercial partnerships.
Along the way, I led strategy and creative work for organizations including Mastercard, Accor, Hyatt, Destination Canada, Brand USA, Visa, Amazon Web Services, Adobe, and Singapore Tourism Board.
From creative strategy to broader growth
After Skift, I wanted to get closer to early-stage decisions again.
Since 2023, I’ve worked directly with founders and leadership teams across media, travel, AI, event technology, and experiential businesses on positioning, go-to-market strategy, commercialization, partnerships, organizational design, and new program development.
That work broadened my range, but the underlying pattern stayed the same: finding the strongest opportunity inside an existing business and figuring out how to build around it.
How I work
Shape the idea
Start with the opportunity, audience, and business problem rather than the deliverable. What are we actually trying to build, change, or grow?
Make the case
Turn the idea into a clear narrative, business rationale, and plan that different stakeholders can understand and support.
Connect the system
Brand, content, events, partnerships, product, audience experience, and commercial goals should reinforce one another rather than operate as separate workstreams.
Build with the team
Bring the right disciplines together, create clear ownership, stay close to the moments that matter, and build enough structure that the work can scale without becoming generic.
What I’m looking for
I’m most interested in senior leadership roles where creative strategy, brand, content, partnerships, events, and growth come together.
The title can vary. The strongest fit is an organization with valuable audience, IP, brand authority, or market position and an opportunity to build what comes next around it.
I’m especially drawn to media, events, travel, entertainment, technology, and other businesses where content, community, experience, and commercial strategy can work as one connected system.
I’m also open to select advisory and project work where there’s a strong fit.
