Shaping bold ideas across content, product and platform.

Strategy and consulting for global brands, founders, events and digital media to solve problems, drive growth and communicate bold ideas.

Building brands, products and experiences.

Matt Heidkamp is a brand and media consultant focused on strategic planning, audience, product and content development, creative and go-to-market strategy.

Working with global brands, startups, events and publishers to solve problems, identify and drive growth initiatives and communicate bold ideas.

A strategic partner for companies and platforms at the intersection of Content, Commerce and Community.

Select Clients:
Accor – Amazon AWS – American Express – Adobe – Amadeus – Brand USA – Destination Canada – G Adventures – IMEX – Intrepid Travel – Lyft – Mastercard – Singapore Tourism – Skift – Visa – Visit California – Venetian

Connecting creativity and data across culture, commerce and community.

Strategy & Narrative

Compelling narratives, creative programming, and communications frameworks to cut through the noise and inspire audiences.

  • Creative & Cultural Strategy

  • Content and Campaign Development

  • Brand and Communications Strategy

  • Editorial Strategy

  • Product Launches

  • Storytelling and Thought Leadership

  • Speaking Engagements

Media + Events

Product, content and engagement strategies to captivate audiences, enhance creative output, and drive revenue without sacrificing your brand or editorial vision.

Working with digital media, publishers, event organizers, and creators.

    • Content, Programming & Session Development

    • Community Engagement Strategy

    • Narrative Journey & Audience Strategy

    • Experiential & Activation Design

    • Video & Content Strategy

    • Content Monetization

    • Digital Product/IP Development

    • Sponsorship Strategy & Pipeline Development

    • Data Strategy

    • Production Workflows and Dashboards

    • Building In-House Creative Content Studios

Founders & Startups

Business growth strategies, marketing tactics and insights to build category leadership and scale operations.

Working with founders, entrepreneurs, and growth teams.

    • Market Research & Competitive Analysis

    • Category Design

    • Brand Strategy and Positioning

    • Message Development

    • Fundraising

    • Digital & Go-to-Market Strategy

    • Business Growth Strategy & Tactics

Recent Engagements

  • Event Sponsorship Strategy

    Market research, data analysis, customer segmentation, sponsor package and pipeline development, and sales/production plan.

  • 1:1 Executive Storytelling

    Feedback on presentation delivery, story flow and narrative development to prepare for investor pitch.

  • New Value Proposition

    Competitive analysis, brand strategy, positioning, and message development to differentiate a challenger in a crowded sector.

  • Product Launch Strategy

    Advising PR agency and brand communications team on launch plan, engagement strategy, and on-going content development.

  • Ideation, Pitch, Creative Brief

    Crafting insight-driven ideas and strategies for a global brand and product agency to win new business.

  • Building a Brand Content Studio

    Working with demand marketing team to develop their content marketing practice, tools, and organizational structure.

LEARN MORE

  • Megatrends

    Creative strategy and experience design for Skift’s annual travel trends forecast.
    See more

  • Brand USA

    Content strategy and custom events to showcase the best destination storytelling techniques.
    See more

  • Design The Future

    A virtual conference to inspire purpose-driven design, innovation, and creativity.
    See more

  • Daily Lodging Report

    Re-inventing the hospitality industry’s most iconic publication.
    See more

  • Content Tools

    Product strategy and design to visualize news and data.
    See more

  • Destination Canada

    Highlighting Canada’s regional innovation and expertise to drive events business.
    See more

Let’s Connect

Grow your business.
Evolve your brand.