Founded and led SkiftX Creative Studio, the in-house content agency at Skift. Brought agency to market, scaled team, capabilities to become publisher’s top revenue stream. Clients include Accor, Accenture, Amazon AWS, Brand USA, Destination Canada, Hyatt, Mastercard, Venetian, Visa & more.

A global entertainment brand sought to transform its live events and digital content into high-performing commercial ventures. By creating a global tour, digital storytelling initiatives, and interactive community activations, the brand successfully transitioned into a dynamic ecosystem that drives commercial impact while enhancing cultural influence.

An economic agency and urban futures group sought to integrate the creative economy into a destination development strategy, empowering local artists and cultural entrepreneurs. By mapping placemaking initiatives, creative tourism programs, and monetization pathways, I co-developed a framework for a cultural ecosystem that attracts visitors, drives economic impact, and fosters long-term creative industry growth.

For a B2B publisher, defined strategic vision and capabilities, service design, client pitch and on-boarding processes, and led research and strategy engagements, resulting in increased renewals and larger contracts won. 

For a leading global creative agency, built and staffed a brand newsroom to service their largest client, a $140B technology firm that required complex global communications, content marketing and breaking news, workflows and cutting edge creativity. Because of the engagement the agency could deepen their engagement with the client and lock in additional long term revenue producing services.