I help organizations turn ideas into platforms through content, partnerships, and experiences.
Selected projects include editorial franchises, research platforms, brand storytelling, and industry programs for global brands, destinations, and tech clients. In most cases, I led strategy, narrative development, and program design to grow concepts into scalable platforms, communities, and revenue.
Selected Projects
SkiftX Creative Studio
Building a media company’s first in-house content agency from concept to top revenue stream
Client: Skift
Industry: Travel & Media
Services: Studio Design, Creative Strategy, Content Operations, Partnership Development
Role: Founder & Creative Strategy Director
META Foundation
Designing the organizational architecture for a hybrid media nonprofit
Client: Meta Foundation
Industry: Sustainable Tourism, Cultural Preservation, Hospitality, Nonprofit
Services: Business Strategy, Organizational Design, Revenue Architecture, Financial Modeling, Partnership Development, Event Programming
Role: Strategy Consultant
SKIFT IDEA AWARDS
Designing travel’s most prestigious awards program from concept to industry standard
Client: Skift
Industry: Travel & Media
Services: Program Design, Creative Strategy, Event Design, Thought Leadership
Role: Creator & Creative Strategy Director
SKIFT BRAND ECOSYSTEM REDESIGN
Unifying five editorial brands, live events, an editorial toolkit, and a design system into one connected platform
Client: Skift
Industry: Travel & Media
Services: Brand Strategy, Creative Direction, Design Systems, Product Design, Acquisition Integration
Role: Head of Creative Strategy
AIR PITCH: STARTUP COMPETITION
Designing a year-long innovation program to launch a new aviation industry alliance
Client: Accenture × Amadeus (via SkiftX)
Industry: Airlines, Tech, Professional Services
Services: Program Strategy, Content Strategy, Event Design, Video Production
Role: Concept Creator & Program Lead
DESTINATION CANADA
Building a multi-year content partnership to reposition Canada for international business events
Client: Destination Canada
Industry: Tourism, Meetings & Events
Services: Content Strategy, Creative Direction, Video Production, Editorial Design, Event Programming
Role: Strategy & Creative Lead
GLOBAL ESPORTS FEDERATION
Connecting competitive gaming to destination strategy and economic development
Client: Global Esports Federation (via Cinematic)
Industry: Esports, Tourism, Economic Development
Services: Strategy & Business Development, Partnership Design, Destination Strategy, Event Format Design
Role: Strategy & Business Development Director
SKIFT MEGATRENDS
Running travel’s most influential annual editorial franchise
Client: Skift (internal)
Industry: Travel & Media
Services: Program Management, Creative Direction, Content Strategy, Event Production, Data Visualization
Role: Program Manager & Creative Director
ACCOR HOTELS
Building a multi-year thought leadership platform for one of the world’s largest hospitality groups
Client: Accor (via SkiftX)
Industry: Hospitality
Services: Content Strategy, Thought Leadership, Research Reports, Video Production, Event Activations
Role: Strategy & Creative Lead
BRAND USA
Building a research-driven storytelling platform for the world’s best destination marketers
Client: Brand USA (via SkiftX)
Industry: Tourism, Destination Marketing
Services: Research Design, Content Strategy, Creative Direction, Interactive Development, Event Programming
Role: Concept Creator & Creative Lead
VISA
Turning C-suite travel stories into a narrative about the impact of global payments
Client: Visa (via SkiftX)
Industry: Financial Services, Travel
Services: Concept Development, Content Strategy, Video Production, Interactive Development
Role: Concept Creator & Creative Lead
HYATT UNBOUND COLLECTION
Launching a new hotel brand through the lens of unconventional creators
Client: Hyatt (via SkiftX)
Industry: Hospitality
Services: Concept Development, Content Strategy, Video Production
Role: Concept Creator & Creative Lead