Strategist +
Creative Director
Hi, I'm Matt. I'm a strategist and creative director who solves problems, finds opportunities, and makes things. I've spent 14+ years coming up with ideas, convincing people they're worth pursuing, and figuring out how to make them happen. Along the way, I've built creative studios, launched original programs, and developed stories and experiences for some pretty interesting brands.
A few highlights:
Creative Work
Ideas, stories and experiences crafted for brands and their audiences.
Clarity Backed by Expertise
Hyatt — Unbound Collection
A documentary-style brand launch series about unconventional thinkers and creative ambition.
Concept, creative direction, video production.
Visa — How I Spend Abroad
An 11-part video series connecting the personal travel stories of business leaders to global commerce.
Creative strategy, editorial development, production.
Accenture × Amadeus — Air Pitch
A year-long aviation innovation program combining content, research, and a live startup competition.
Creative strategy, program development, production.
Mastercard — Future Cities
An award-winning multimedia series exploring the future of cities through data, animation, and storytelling.
Creative strategy, concept development.
Destination Canada — Meet the Innovators
A multi-year content platform featuring the people and ideas shaping the future of business events in Canada.
Creative strategy, content development, program leadership.
Creative Work
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SkiftX Creative Studio
Built an in-house branded content studio into a $15M annual commercial business.
Founder, creative strategy, team and business development.
Skift IDEA Awards
Created an annual awards program celebrating innovation and design in travel.
Concept, business model, programming, production.
Design The Future
Launched a virtual conference exploring design, technology, and the future of travel.
Concept, creative direction, programming.
EventTech — Content Studio Strategy
Developed a new B2B content strategy and operating model, including 22 content formats.
Audience strategy, editorial systems, studio development.
Skift Megatrends
Helped grow an annual travel forecast into a multimedia editorial and commercial franchise.
Creative direction, content strategy, program development.
Global Gaming League
Helped launch a Las Vegas pilot combining live gaming competition and television production.
Event development, production, onsite content direction.
Things I helped build
Studios, platforms, franchises and programs developed into something bigger.
2
Engagements range from two weeks for focused audits to several months for comprehensive transformation.
What is the typical project timeline?
3
Which industries do you serve?
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Our adaptable methodology serves manufacturing, retail, professional services, and public sector entities.
Things I helped build
Studios, platforms, franchises and programs developed into something bigger.
A little more about me
I like bringing fuzzy ideas into focus, connecting people who see things differently, and building things worth someone's time. My work has taken me across media, technology, travel, and live experiences. I'm especially interested in what happens when content, community, and creative thinking open up new business opportunities. I'm looking to bring that experience to a great team and build what's next.
Have something interesting in mind?
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