I design and build platforms at the intersection of content, partnerships, and experience.

I'm Matt Heidkamp, a strategist, program director, and media builder based in NYC.

I spent a decade at Skift, where I founded and scaled the company's content studio into its top revenue stream, led brand and product marketing across five editorial platforms, research products, and global conferences, and directed content and creative strategy for clients including Mastercard, Accor, Hyatt, Destination Canada, Brand USA, Visa, and Amazon Web Services.

I work with brands, destinations, cultural organizations, and mission-driven platforms to build the programs, content systems, and partnership models that turn ideas into sustainable operations.

CONTACT

Highlights

  • SkiftX Creative Studio

    Building a media company’s in-house content agency from concept to top revenue stream.

  • Meta Foundation

    Designing the organizational architecture for a hybrid media nonprofit.

  • GuideGeek / Matador Network

    Positioning an AI travel product for enterprise growth across 45+ destinations.

  • Global Esports Federation

    Connecting competitive gaming to destination strategy and economic development.

  • Skift IDEA Awards

    Designing travel’s most prestigious awards program from concept to industry standard.

  • Destination Canada

    Building a multi-year content partnership to reposition Canada for international business events.

  • Events & Experiential

    Programming and building conferences, workshops, activations, product launches, award shows, pop ups, masterclasses.

  • Brand Ecosystem Redesign

    Unifying five media brands, an editorial toolkit, and a design system into one connected platform, on- and offline.

  • Event Tech & SaaS

    Competitive intelligence, product marketing and go-to-market strategy for enterprise event tech and SaaS platforms.

See Client Work