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Strategy and creative partner

Matt Heidkamp is a strategist and creative partner shaping stories, ideas, and solutions for the visitor economy.

Working with: 

Industry Leaders to strategically communicate big ideas, demystify complex topics, and craft narratives that shape future perspectives.

Events, Sports, Media & Entertainment to develop and scale hybrid business models, build content and experiential products, drive loyalty and engagement, and connect audiences to destinations on/offline

Destinations, NGOs, Local Communities: to identify emerging trends, opportunities and threats, develop sustainable development frameworks for equitable, community-aligned growth

  1. NARRATIVE & COMMS STUDIO

  2. CTG - DESTINATION DEVELOPMENT & EXPERIENTIAL STRATEGY COMPANY

    1. The Vibe Index

  3. Case Study: Monetizing Experiences Through Hybrid Strategies

    Challenge: A global entertainment brand sought to transform its live events and digital content into high-performing commercial ventures. The goal was to unlock new revenue streams by integrating experiential activations, media-driven monetization, and franchise development.

    ApproacH: Through a hybrid strategy, we seamlessly connected live experiences with digital platforms, turning creative assets into sustainable revenue drivers. Our approach focused on:

    • Experiential Monetization: Leveraging events, sponsorships, ticketing, merchandising, and licensing opportunities.

    • Digital Revenue Streams: Developing content monetization models, ad revenue strategies, branded content partnerships, and syndication opportunities.

    • Scalable Expansion: Mapping hybrid opportunities across Digital Studios, Physical Campuses, and Event Integrations, ensuring alignment between content, commerce, and community.

    • Event & Media Growth: Implementing an event-led model that expanded into festivals, road shows, and global hubs, while developing media-led initiatives such as niche content platforms and behind-the-scenes storytelling formats.

    Results: This integrated approach amplified audience engagement, elevated brand partnerships, and maximized profitability. By creating a global tour, digital storytelling initiatives, and interactive community activations, the brand successfully transitioned into a dynamic ecosystem that drives commercial impact while enhancing cultural influence.

  4. CONTENT STUDIO & DIGITAL TRANSFORMATION

    1. Objectives

    2. Services

    3. Outcomes

    4. On-Going Support

    5. Next Steps

    6. WORK - SkiftX. FT. OG. BP.

  5. EVENT PARTNERSHIP & PROSPECTUS DEVELOPMENT

  6. PROGRAM MONETIZATION

6 Things About Me

1. I build businesses at the intersection of content, culture, and experiences.

I help brands, destinations, and creative organizations design and scale media platforms, experiential strategies, and creative economy initiatives that drive engagement, impact, and revenue. Whether it’s launching a content studio, developing an event series, or creating a citywide creative strategy, I turn ideas into sustainable, high-growth ecosystems.

2. I’ve built and led content studios for some of the biggest brands in the world.

I’ve launched and run content studios and media platforms for global brands, tourism boards, and cultural institutions. My work has helped organizations own their narrative, deepen audience engagement, and unlock new revenue streams through storytelling and strategic partnerships.

3. I think like a strategist, but I execute like a builder.

I don’t just create big ideas—I make them real. I bring a systems-driven approach to creative industries, developing repeatable frameworks, scalable business models, and operational strategies that turn creative visions into profitable ventures.

4. I design experiences that live beyond the moment.

Live events, festivals, and activations are great—but what happens next? I help brands create experience ecosystems that extend engagement beyond a single moment, blending physical, digital, and media-driven strategies for long-term audience connection.

5. I believe creativity should be a business model, not just an idea.

Too many creative projects rely on one-off funding instead of long-term sustainability. I focus on building creative businesses that last, designing hybrid revenue models that connect content, commerce, and experiences into scalable platforms.

6. I collaborate with forward-thinking brands, destinations, and creative leaders.

I partner with brands, organizations, and institutions that are shaping the future of media, experiences, and the creative economy. If you’re building something innovative and impact-driven, we should talk.

[Let’s Build Something That Lasts →]