Make it stand out.

Make it stand out.

Product Strategy & Development

Product Strategy & Development

Depending on the project, I work independently or collaborate with teams to define product vision, align with market needs, and create sustainable growth strategies.

Highlights include launching SkiftX Creative Studio into a multi-million-dollar revenue driver, developing hybrid experiential products, and repeatable content frameworks.

Things I do: Product visioning, market opportunity analysis, user journey mapping, experience design, business model development, go-to-market planning, revenue strategy creation, and stakeholder alignment workshops.

Experience Design

I design immersive experiences that engage audiences and leave lasting impressions. My approach blends creativity with functionality to ensure products resonate with users and meet business objectives.

Highlights include creating interactive storytelling frameworks for destination marketing organizations and designing experiential activations for global tourism brands.

Things I do: Concept ideation, prototyping, user journey design, immersive storytelling, creative direction, activation planning, audience engagement strategies, and feedback iteration.

Revenue Modeling & Monetization

I specialize in building sustainable revenue models that align with product goals and audience behavior. From partnerships to licensing strategies, I ensure products generate long-term value.

Things I do: Revenue stream analysis, sponsorship strategy, licensing models, pricing frameworks, partnership development, ROI forecasting, hybrid funding models, and financial feasibility studies.

Market Research & Insights

I conduct deep research to uncover trends, user needs, and market opportunities that inform product decisions. My insights help clients stay ahead of the curve in competitive industries.

Highlights include trend analysis for emerging travel behaviors and qualitative interviews to shape destination storytelling campaigns.

Things I do: Trend analysis, competitive benchmarking, user interviews, industry research, analog studies, audience segmentation, data synthesis reports, and actionable insights delivery.

Creative Storytelling

I craft compelling narratives that connect brands with their audiences. Whether it’s a campaign or a product launch, I ensure the story aligns with the brand’s vision and resonates emotionally.

Highlights include developing Brand USA’s Destination Storytelling Initiative and creating content strategies for global travel brands like Hyatt and Visa.

Things I do: Brand narrative development, content strategy design, storytelling workshops, campaign messaging frameworks, multimedia content ideation, editorial planning, copywriting oversight, and tone of voice alignment.

Stakeholder Collaboration

I bring together cross-functional teams to align on product goals and execute successfully. From workshops to presentations, I ensure all voices are heard while keeping the vision on track.

Highlights include facilitating alignment between tourism boards and economic development organizations for Destination Canada projects.

Things I do: Stakeholder interviews, workshop facilitation, cross-functional team management, strategic alignment sessions, presentation decks creation, stakeholder buy-in strategies, communication frameworks development, and conflict resolution facilitation.

Go-To-Market Strategy

I help clients launch products with impact by crafting clear roadmaps that combine marketing tactics with operational execution plans. My strategies ensure products reach the right audience at the right time.

Highlights include building launch strategies for experiential campaigns in the tourism sector and scaling creative products globally through partnerships.

Things I do: Launch planning timelines, audience targeting strategies, channel selection (digital/physical), campaign rollout plans, KPI setting/tracking frameworks, partnership activations for launches, post-launch evaluations/reporting.

Digital Transformation & Integration

I guide businesses through digital transformation by integrating technology solutions that enhance user experiences and streamline operations. My approach ensures seamless integration of digital tools with existing systems.

Highlights include advising on digital infrastructure for tourism boards and implementing data-driven marketing strategies for global brands.

Things I do: Digital strategy development, technology assessment, system integration planning, user experience optimization, data analytics setup, digital marketing campaigns, platform selection, and ROI analysis for digital investments.