Studio Design & Development

Drawing from my experience leading SkiftX Studio, I’m often asked by publishers, entertainment companies and networks to develop media-driven ecosystems, editorial frameworks, digital platforms, and brand storytelling strategies that align with business goals and audience engagement.

CONTENT STUDIO

  1. Overview

  2. Objectives

  3. Service Definition

  4. Outcome

  5. On-going Support

Studio Design & Digital Transformation

This outlines a recent engagement to build an in-house content studio for a traditional print media publication. Partnering with the Chief Digital Officer and VP, Content, I established the MVP offerings, team structure, workflows to launch, and remained engaged to hire and train a 6-person team and led brand pitches for custom programs.

This Studio became a cornerstone for digital transformation, supporting original and custom content projects from ideation through production and delivery, ensuring a seamless transition and enhancing digital presence.

Objectives 

  1. Transition to Digital: Facilitate company’s shift from print publication to digital platform. 

  2. In-House Content Studio Setup: Establish a fully equipped in-house content studio for streamlined production and delivery of digital content. 

  3. Custom Content Projects: Develop capabilities for handling pre-sale ideation, production, and delivery of custom content, tailored for digital platforms.

  4. On-going Support: Revenue & product strategy, pre-sale creative strategy, production oversight.  

Timing: 3-4 months 

Services

Strategic Planning

  • Conduct workshops to understand current capabilities, digital goals, and audience insights. 

  • Develop a digital transformation strategy integrating content production and distribution. 

  • Define customer profiles, key accounts, and communications strategy.  

Content Studio Development

  • Infrastructure setup for in-house studio including technology, tools, and digital platforms.

  • Training for existing staff and hiring of digital content specialists as required.

  • Define the client-facing offerings and materials. 

Custom Content Creation

  • Develop a creative process for ideation, aligned with digital strategy.

  • Production of pilot digital content series to demonstrate capabilities.

Distribution and Analytics

  • Implement distribution strategies for digital content across various channels.

  • Set up analytics tools for measuring content performance and audience engagement. 

Outcomes

Bring Studio-to-Market  

  • An in-house content studio, with products and capabilities to bring to market. 

  • Materials and documentation for sales and production. 

  • Roadmap for ongoing success and growth.

Enhanced Content Capabilities 

  • Ability to rapidly produce and distribute high-quality digital content.

  • Improved process for custom content projects, from ideation to delivery.

Data-Driven Insights

  • Clarity on customers and sector targets.  

  • Valuable insights from content analytics to guide future content strategies.

  • Enhanced understanding of digital audience behavior and preferences.

On-Going Support

Before, during, and after the Studio build is complete, I can provide ongoing support and development: 

Revenue & Product Strategy  

  • Content/Editorial Program Monetization

  • Digital and Event Sponsorships

  • Digital Ad Product creation 

  • ABM strategy and pipeline development

  • Media kits, sales tools 

  • Sales/Studio team training

Pre-Sale Creative Strategy 

  • Develop concepts, create proposals, pitch decks, storyboards 

  • Join sales calls, lead client workshops and presentations 

  • Production costing, creative briefs

Production Oversight 

  • Source and direct external creative resources (multiplatform storytelling, video, pre/post production, writers, designers, developers)  

  • Creative briefs, production guidelines, stakeholder alignment

Bring Studio-to-Market  

  • An in-house content studio, with products and capabilities to bring to market. 

  • Materials and documentation for sales and production. 

  • Roadmap for ongoing success and growth.

Enhanced Content Capabilities 

  • Ability to rapidly produce and distribute high-quality digital content.

  • Improved process for custom content projects, from ideation to delivery.

Data-Driven Insights

  • Clarity on customers and sector targets.  

  • Valuable insights from content analytics to guide future content strategies.

  • Enhanced understanding of digital audience behavior and preferences.

Next Steps

  • Feedback

    Does this outline resonate with you? Let me know if anything is missing or additional input to inform the project scope. 

  • Proposal

    Next, I’ll put together a more formal proposal, inclusive of pricing and timing. Once confirmed, we’ll start the kick off process. 

  • Partnership

    If everything aligns, I look forward to forming an ongoing partnership.