Developing a Global Experience Strategy for a Sports & Lifestyle Brand

For a leading sports and lifestyle company, created an experience-led strategy that blended live events, branded content, and community activations to deepen consumer engagement. Built a roadmap for global expansion, enabling the brand to scale its impact through a network of physical and digital experiences that drove brand loyalty and commercial success.

Deliverables:

• Experience-Led Brand Strategy – Connecting live events, content, and retail experiences.

• Global Expansion Roadmap – Scalable model for bringing activations to key markets.

• Community Activation Plan – Leveraging brand ambassadors, influencers, and user-generated content.

• Retail & Digital Integration – Connecting in-person experiences with e-commerce and loyalty programs.

• Performance & ROI Metrics – Defining success benchmarks for engagement and revenue growth.

Scaling Experiential Strategy for an Esports Federation

Partnered with a top-tier esports organization to design a global experiential strategy, turning tournaments and digital content into a commercialized event series. Built sponsorship and media frameworks, host city bid book, and centralized management/sales/production oversight group, helping the brand transition from one-off events to a scalable, revenue-generating live experience ecosystem, strengthening their relationships with publishers, sponsors, and fans. Efforts resulted in $3M in new partnerships year 1.

Deliverables:

• Global Event & Experience Roadmap – Blueprint for turning tournaments into a commercialized event series.

• Sponsorship & Partnership Playbook – Revenue frameworks for brand collaborations.

• Fan Engagement & Community Strategy – Tactics for growing and activating esports audiences.

• Content & Media Plan – Leveraging events for storytelling, live streaming, and digital content expansion.

• Operational Guidelines & Toolkit – Scalable workflows for event execution across multiple markets.

Launching a Citywide Creative Economy Strategy

For a midsized city tourism board, developed a creative economy roadmap that integrated cultural assets into the city’s destination strategy. Designed placemaking initiatives, funding models, business support programs for creatives, and visitor experience innovations, positioning the city as a hub for cultural tourism, creative entrepreneurship, and long-term economic development.

Deliverables:

• Creative Economy Playbook – Roadmap for integrating cultural industries into tourism and economic development.

• Cultural Asset Mapping & Vibe Index – Identifying key creative hubs and storytelling opportunities.

• Business Support & Monetization Programs – Initiatives to help local creatives turn ideas into sustainable ventures.

• Placemaking & Event Strategy – Framework for activating public spaces through culture and experiences.

• Public-Private Partnership Model – Collaborative strategies to align government, businesses, and cultural stakeholders.

Building a Hybrid Media & Event Platform for a Cultural Institution

Developed a content and events ecosystem for a cultural institution looking to expand beyond physical activations. Designed a strategy integrating live experiences, digital storytelling, and thought leadership content, transforming them into a year-round engagement platform that attracted global audiences, brand sponsorships, and institutional partnerships.

Delivered:

• Integrated Media & Event Strategy – Connecting live activations with year-round digital storytelling.

• Content Production Guidelines – Formats for editorial, video, podcasts, and social media.

• Audience & Community Development Plan – Tactics for engagement, membership, and retention.

• Sponsorship & Revenue Model – Monetization pathways for content, events, and brand partnerships.

• Event Programming Framework – Playbook for in-person and virtual experiences.

Designing a Global Content Studio

For a B2B publication, developed and launched an in-house content studio to elevate their storytelling and drive visitor engagement. Built editorial frameworks, production workflows, and distribution strategies that positioned the destination as a leader in cultural tourism. The initiative led to increased audience engagement, strategic brand partnerships, and new monetization opportunities.

Delivered:

• Content Studio Blueprint – Structure, roles, and workflows for in-house media production.

• Editorial & Storytelling Framework – Defining brand voice, themes, and storytelling pillars.

• Content Monetization Strategy – Sponsorship, syndication, and paid content models.

• Audience Engagement Plan – Distribution strategy across digital platforms, social media, and owned channels.

• Performance & Impact Metrics – KPIs to measure reach, engagement, and conversion.

Monetizing Content & IP for an Experience-Led Brand

Worked with an entertainment brand to turn its content, live events, and digital platforms into a high-growth revenue stream. Developed hybrid monetization models, including sponsorships, syndication deals, and direct-to-fan commerce, increasing profitability and expanding brand influence across digital and physical touchpoints.

Deliverables:

• IP & Content Monetization Strategy – Licensing, syndication, and direct-to-consumer models.

• Revenue Growth Framework – Identifying new business opportunities across digital and physical platforms.

• Branded Content & Sponsorship Deck – Packaging offerings for brand partnerships.

• Audience & Community Engagement Strategy – Tactics to grow and retain engaged fans.

• Content Distribution & Growth Plan – Expanding reach across digital channels and media platform