Purpose-driven strategy and experiences that inspire audiences and ignite growth.
Creative, Brand & Content Development
Events & Editorial Direction
Program Design & Management
Growth & Revenue Generation
Recent work
Developing a Global Experience Strategy for a Sports & Lifestyle Brand
For a leading sports and lifestyle company, created an experience-led strategy that blended live events, branded content, and community activations to deepen consumer engagement. Built a roadmap for global expansion, enabling the brand to scale its impact through a network of physical and digital experiences that drove brand loyalty and commercial success.
Deliverables:
Experience-Led Brand Strategy – Connecting live events, content, and retail experiences.
Global Expansion Roadmap – Scalable model for bringing activations to key markets.
Community Activation Plan – Leveraging brand ambassadors, influencers, and user-generated content.
Retail & Digital Integration – Connecting in-person experiences with e-commerce and loyalty programs.
Performance & ROI Metrics – Defining success benchmarks for engagement and revenue growth.
Scaling Experiential Strategy for an Esports Federation
Partnered with a top-tier esports organization to design a global experiential strategy, turning tournaments and digital content into a commercialized event series. Built sponsorship and media frameworks, host city bid book, and centralized management/sales/production oversight group, helping the brand transition from one-off events to a scalable, revenue-generating live experience ecosystem, strengthening their relationships with publishers, sponsors, and fans. Efforts resulted in $3M in new partnerships year 1.
Deliverables:
Global Event & Experience Roadmap – Blueprint for turning tournaments into a commercialized event series.
Sponsorship & Partnership Playbook – Revenue frameworks for brand collaborations.
Fan Engagement & Community Strategy – Tactics for growing and activating esports audiences.
Content & Media Plan – Leveraging events for storytelling, live streaming, and digital content expansion.
Operational Guidelines & Toolkit – Scalable workflows for event execution across multiple markets.
Launching a Citywide Creative Economy Strategy
For a midsized city tourism board, developed a creative economy roadmap that integrated cultural assets into the city’s destination strategy. Designed placemaking initiatives, funding models, business support programs for creatives, and visitor experience innovations, positioning the city as a hub for cultural tourism, creative entrepreneurship, and long-term economic development.
Deliverables:
Creative Economy Playbook – Roadmap for integrating cultural industries into tourism and economic development.
Cultural Asset Mapping & Vibe Index – Identifying key creative hubs and storytelling opportunities.
Business Support & Monetization Programs – Initiatives to help local creatives turn ideas into sustainable ventures.
Placemaking & Event Strategy – Framework for activating public spaces through culture and experiences.
Public-Private Partnership Model – Collaborative strategies to align government, businesses, and cultural stakeholders.
Building a Hybrid Media & Event Platform for a Cultural Institution
Developed a content and events ecosystem for a cultural institution looking to expand beyond physical activations. Designed a strategy integrating live experiences, digital storytelling, and thought leadership content, transforming them into a year-round engagement platform that attracted global audiences, brand sponsorships, and institutional partnerships.
Delivered:
Integrated Media & Event Strategy – Connecting live activations with year-round digital storytelling.
Content Production Guidelines – Formats for editorial, video, podcasts, and social media.
Audience & Community Development Plan – Tactics for engagement, membership, and retention.
Sponsorship & Revenue Model – Monetization pathways for content, events, and brand partnerships.
Event Programming Framework – Playbook for in-person and virtual experiences.
Designing a Global Content Studio
For a B2B publication, developed and launched an in-house content studio to elevate their storytelling and drive visitor engagement. Built editorial frameworks, production workflows, and distribution strategies that positioned the destination as a leader in cultural tourism. The initiative led to increased audience engagement, strategic brand partnerships, and new monetization opportunities.
Delivered:
Content Studio Blueprint – Structure, roles, and workflows for in-house media production.
Editorial & Storytelling Framework – Defining brand voice, themes, and storytelling pillars.
Content Monetization Strategy – Sponsorship, syndication, and paid content models.
Audience Engagement Plan – Distribution strategy across digital platforms, social media, and owned channels.
Performance & Impact Metrics – KPIs to measure reach, engagement, and conversion.
Monetizing Content & IP for an Experience-Led Brand
Worked with an entertainment brand to turn its content, live events, and digital platforms into a high-growth revenue stream. Developed hybrid monetization models, including sponsorships, syndication deals, and direct-to-fan commerce, increasing profitability and expanding brand influence across digital and physical touchpoints.
Deliverables:
IP & Content Monetization Strategy – Licensing, syndication, and direct-to-consumer models.
Revenue Growth Framework – Identifying new business opportunities across digital and physical platforms.
Branded Content & Sponsorship Deck – Packaging offerings for brand partnerships.
Audience & Community Engagement Strategy – Tactics to grow and retain engaged fans.
Content Distribution & Growth Plan – Expanding reach across digital channels and media platform